Creating an effective marketing strategy can be challenging for a real estate agent, but one key element that has to be on point is the images. In fact, strong photos of a property can make the difference between a speedy sale and languishing on the market - so all professionals have to be invested in upgrading this aspect of their business.
Thankfully, it is relatively easy to start taking high quality images, even if the agent isn't exactly a top-notch photographer. Due to the wide range of affordable applications, software and devices out there, anyone can snap a picture of a property and make it look phenomenal.
Here are a few tips and tricks in order to do this effectively:
Take advantage of technology
Real estate technology makes it easier than ever before to take great-looking images. Many apps for smartphones and tablets turn even the most inexperienced professional into a skilled photographer, all at little to no cost. The end result could be better listings and more buyer interest.
According to RealSupport Inc., in an article for ActiveRain, one such app is called Snapseed. This is a straightforward picture-taking and editing tool. After the image is captured, users can either apply any number of filters - similar to Instagram - but also use editing features built in for an added layer of customization. In addition to Snapseed, there is Takes, an app that turns photos into videos. This is perfect for creating home tour clips for potential buyers.
When taking photos and creating effective listings, agents will need access to a wide range of in-depth information. With CRS Data, a trip to the local courthouse is no longer needed, as mortgage records, warranty deeds and much more are available right online.
Use photos to create great listings
Once photos are taken, it comes time to integrate them into each listing. Having a number of quality pictures to accompany the text will ensure that buyers know exactly how great the property is.
According to FrontDoor.com, the images must be tailored correctly online. For example, the website that they are hosted on must be user and mobile friendly. The site also has to look and feel up-to-date, plus, it has to be easily navigated. Users must be able to find the contact information of the relevant professionals quickly and easily. Above all else, the photos have to be large and high quality. Once coupled with a nice caption, the listings will be ready for potential buyers.