Lead generation is an incredibly important part of the real estate industry, but it isn't exactly the most exciting. Few people enjoy chasing down potential clients, but a dedication to this aspect of the business can have fantastic results on the bottom line.
Therefore, agents should always be on the lookout for methods to improve lead generation in a way that isn't tedious. Thankfully for those in the industry, there are plenty of strategies to do this. Best of all, these creative approaches will not only make existing clients feel appreciated, but attract new ones as well.
Always stay in touch with clients
Connecting with past clients is often one of the best ways to build toward the future. For real estate agents, staying in contact with former homebuyers and sellers will open many avenues for growth.
According to Real Estate Career Mentor, the first thing agents should do is give them a call. If a large database of past clients doesn't exist yet, professionals can reach out to family, friends and colleagues. At least one call should take place per day, depending on the size of the network. Anyone could have a lead that might turn into that next client, so it is always worth the effort.
After the call is made, professionals may want to send out a quick thank-you note, the news source explained. This can be done traditionally or via email, but either way it helps show appreciation. In this note, agents should position themselves as a resource if any questions may arise in the future.
Generating leads in the real estate industry may seem challenging on the surface, but it will be much easier if professionals have an in-depth understanding of the segment. Once, that meant a trip to the local courthouse to sort through countless documents. Now, CRS Data's many suites and solutions have simplified the process online, so agents can access mortgage records, warranty deeds and much more.
Focus on saying thanks
Everyone likes to feel appreciated. For homebuyers and sellers, a quick note from their former real estate agent can be a welcomed thing. For professionals, this brief communication is the perfect addition to any lead generation strategy.
Richard and Beth Witt, real estate brokers and owners of New York-based Re/Max Whittney Estates, wrote in an article for ActiveRain that the handwritten thank-you card is a great way to drum up future business. It can be better than an email because it shows that the person put in more effort, which makes the recipient feel special.
Better yet, there are many scenarios where this note is relevant in the real estate industry. The Witts explained that it can be sent out after a listing presentation, after a showing, after a purchase, for a referral, anniversary or any number of other reasons. No matter what, writing up a thank-you card is the perfect way to show people that their business meant something. Ideally, the end result will be an increase in clients and a stronger bottom line.