How to capitalize on Google Plus for real estate

Navigating the complicated world of real estate can be overwhelming at times, but one specific tool - social media - can make it much easier for professionals from every corner of the country. While there are plenty of options, such as Facebook, Twitter and LinkedIn, one new site has emerged as a potential scene-stealer: Google Plus.

Navigating the complicated world of real estate can be overwhelming at times, but one specific tool - social media - can make it much easier for professionals from every corner of the country.

For example, agents can use social media to connect with potential clients, market homes and much more. Investors can search for foreclosed houses and other opportunities here. The list goes on, and there is so much value provided by these websites in this industry. While there are plenty of options, such as Facebook, Twitter and LinkedIn, one new site has emerged as a potential scene-stealer: Google Plus.

For professionals looking to expand their social media presence into Google Plus, here are a few things that are worth knowing:

Why Google Plus provides value
Experts in the real estate industry may be asking why Google Plus is a worthwhile time investment. While it is understandable that some people may believe that Facebook and Twitter are enough, there are a number of reasons why expanding into this website is a smart move.

According to RealEstate.com, Google Plus brings a whole different set of users into the social media landscape. While the number of people with accounts on this site is lower than the other big ones, this can be a positive. Professionals won't have as much competition trying to reach potential clients and colleagues, and the people on this site may not have accounts with Facebook or Twitter, for example. In addition, communicating with people on Google Plus is relatively easy, as most users welcome discussions and want to build connections in their communities.

Most importantly, Google Plus offers a variety of features that can be a significant benefit for real estate professionals looking to gain exposure. RealEstate.com explained that the site makes it simple to integrate search engine optimization into a marketing strategy, so posts made here are incredibly likely to show up early on a results page.

Even with the many positives of Google Plus, those in the industry must have access to in-depth information in order to be successful. With CRS Data, it is easier than ever before to acquire mortgage records, property tax records and much more online. Walkthrough our CRS Data Real Estate Suite here.

Learn to use Google Plus
The ability to network via Google Plus isn't its only benefit. To capitalize on all its features, real estate professionals must learn how to take advantage of this social media site.

Rebekah Radice, a contributor to Inman News, wrote in an article that the first step is to connect with a target audience. A good way to do that is to search a keyword, like "real estate" and see where people are most active. Then, start posting there or join in on some of those conversations. This last step is one of the best things a professional can do on Google Plus. While adding posts is smart, actually talking with other people will lead to the most results. This means asking questions, commenting and offering up opinions whenever possible. 

Finally, experts in the real estate industry should look into Google Plus' "Circles" feature, Radice noted. This is similar to a group where like-minded individuals can share content in the same space. Naturally, it is incredibly effective for investors, agents, appraisers and similar professionals. Furthermore, Circles lets users break down contacts into more consolidated categories, which can mean past clients, prospects, colleagues and anyone else can have their own section.

With this in mind, all those who are interested in real estate should consider Google Plus as a viable social media website to join.



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