When it comes to selling real estate, there are a number of strategies employed by real estate agents. They can rely on the open house, social media or word of mouth, just to name a few. While these are some of the popular options, not all professionals are taking advantage of another key method: the video.
A listing video can be one of the smartest ways to get a home sold quickly. Potential homebuyers love the creativity behind these clips, plus - in some cases - they get to see the personality of the agent, the details of the home or other features in the neighborhood that make for strong selling points. However, not every listing video is crafted perfectly, and there are some areas where professionals can slip up, limiting the return on investment for this specific strategy.
Make sure to plan ahead
Just like with any other marketing tactic, a listing video requires planning. Stephen Schweickart, a contributor to Inman News, wrote in an article that this early stage is critical to the overall success of the film.
He explained that it is at this time that the agent figures out how the video can sell the home. Not all properties are the same, and certain demographics of clients want to see different things. For example, a family-oriented buyer may be interested in the bedrooms and neighborhood, while a move-up buyer may want to see the amenities. Planning lets those involved determine they best way to proceed, how to allocate resources and when to get started.
Furthermore, the video needs to have an outline, according to Schweickart. This relates directly to the target audience. The video must be tailored to the right people, so it needs to cover the features that most appeal to those buyers. However, it is important to remember that not all videos need to be created equal. The best agents know how to appeal to the same people, but keep each listing fresh and creative.
Most importantly, a strong listing video needs to be backed by quality information. With CRS Data, real estate professionals can access mortgage records, warranty deeds and much more, right online. Walkthrough our CRS Data Real Estate Suite to learn more.
Work with home sellers
For some real estate agents, a listing video may be commonplace. But, for home sellers, this type of marketing strategy could feel overwhelming. It is important for professionals to understand things from their perspective, so the process is as smooth and seamless as possible.
According to MSN Real Estate, some sellers can be nervous about the process. They might not be comfortable sharing their home online, or even starring in the film themselves. But, agents can tell them about all the possible benefits, and stress the value of turning to video to get that home sold quickly.
"Video is probably one of the most powerful forms of marketing for anything," Tara-Nicholle Nelson, real-estate broker, attorney and founder of REThinkRealEstate.com, told MSN Real Estate. "It's the No. 1 form of content that people consume on the Web. It's what they are looking for."