One of the driving forces behind the real estate industry is the first impression. This includes when a potential client meets their agent for the first time, and it includes when they go see a listing. If either of these moments miss the mark, the client could turn around and walk away.
While it is possible to salvage a sale after a negative first impression, it is much easier for everyone involved if this initial moment is as strong as possible. Thankfully, there are several ways that real estate agents can improve their own marketing to ensure this is the case, plus they can also take a few steps to make sure that their listings are in tip-top shape.
Look into personal marketing
The first step real estate agents should take is to look into their own personal marketing. A simple introduction won't cut it in today's industry, and instead professionals need to say and do things that will get them to stand out - and ensure that all leads remember their names.
Matthew Collis, a contributor to Inman News, wrote in an article that each agent needs their own 12-second marketing message - or what is essentially an "elevator pitch." This is the quick sentence that agents say when meeting new people, and it should be more detailed than simply: "Hi, I'm a local Realtor." Instead, it should include a niche and a location, so the other person gets as much detail in as short amount of time as possible.
In addition, agents need to be mindful of their body language, Collis explained. While many movements and mannerisms are obviously negative, there are other, more subtle ones that can prove detrimental. These include crossing feet while talking to clients, not smiling during most of the conversation and losing eye contact.
Most importantly, real estate agents have to bolster their first impressions with a strong knowledge of their industry. With CRS Data, that is a simple task, thanks to ample mortgage records, warranty deeds and much more, right online. Walkthrough our CRS Data Real Estate Suite to learn more.
Upgrade a home's first impression
Meeting new people isn't the only first impression in real estate. In fact, agents also have to worry about what their listings look like to potential buyers, so it can pay off to focus on this aspect as well.
According to Realtor.com, the first step agents need to take is to look at the outside of the home. Naturally, this is the area that people see right away, so it has to be perfect. Mowing the lawn will help, as will cleaning up the driveway and other landscaping areas. However, agents also should recommend cleaning windows, painting the front door, garage doors and gutters or adding some design features, like a welcome mat or potted plants.
Overall, having two strong first impressions - one when meeting a new client, and one when a buyer sees a home for sale - can go a long way toward selling real estate and finding success in this industry.