The pros and cons of Facebook for real estate

In all likelihood, you love your Facebook page. There are millions of people out there just like you, all using this social media site on a regular basis. The benefits of such a profile for personal use is obvious - you can connect with friends and relatives and stay current with the news that's important to you.

In all likelihood, you love your Facebook page. There are millions of people out there just like you, all using this social media site on a regular basis. The benefits of such a profile for personal use is obvious - you can connect with friends and relatives and stay current with the news that's important to you.

As a result, you may have also created a profile for your professional life as a real estate agent, including a business page. Plenty of agents have this set up, and many enjoy the benefits provided by using Facebook to reach out to past, present and future clients.

However, Facebook isn't without its pros and cons. Here are a few reasons why you may want to rethink your business page, and some tips for how you can turn Facebook into a valuable asset:

Consider ditching the business page
In order to get the most out of Facebook as a real estate agent, you may be thinking that a business page is a must. On the other hand, you may not need this type of profile to get results via social media.

In an article for ActiveRain, Nathan Froelich wrote that building a following for your business page is difficult. Chasing down all those "likes" isn't always worth it, and instead, your efforts may be better suited to simply getting them as friends on your personal account. You will have to put a lot of time into a business page to get a significant return on investment - or dish out some cash for sponsored posts - and that right there is a key reason why you may be better off leaving this strategy behind.

In addition, Froelich explained that a business page can actually be a negative if you don't have the fans needed. A sparse account, a few followers and a couple of posts can be a turn-off to prospective clients, something you don't need while building up your profession. Instead, put the time and effort into your personal account and other social media marketing strategies.

Once, that meant a trip to the local courthouse to track down countless documents. Now, you can boost your marketing with access to mortgage records, warranty deeds and much more, thanks to CRS Data. Learn more about the CRS Data Real Estate Suite to get ahead in the industry.

Get the right posts on social media
While opinions can vary about the value of a business page for budding real estate agents, there are some things that are more universally agreed upon - what you should be posting.

According to The Wishpond Blog for Business 2 Community, you can use Facebook to connect and engage your clients. Do this by first showing off your knowledge of your community. Post about the neighborhood, such as new stores or resources in the area. Show people why moving to that part of town is a good decision.

Most importantly, you should be posting about lifestyles, customer interests, questions for clients and other types of content. Try to get people talking and make sure you take the time to respond. However, you can also carve out a small portion of your Facebook time to listings. Feel free to post homes for sale occasionally. Cover what features the listing has, why it will sell fast, where it is located and the price. But, don't forget to get a discourse going by asking questions and encouraging people to get involved. Hopefully, your posts will result in more potential clients looking at your homes for sale.



blog comments powered by Disqus