A major part of the real estate industry is developing a strong identity on social media. All professionals, especially agents, can use these sites to create their brand, attract new clients and provide value for followers.
The best part is the growth of social media. These sites - and the number of users - are growing, and that will only mean more opportunities for real estate agents in the near future. While exciting and creative social media tools are popping up on a regular basis, one of the old standbys can be the perfect asset for professionals.
Here are four intelligent ways to turn Twitter into a real estate workhorse:
1. Connect your online, offline brands
The first thing you should do in order to capitalize on Twitter's many resources is make sure your online persona matches what you've already established offline. In an article for Maximize Social Business, Rebekah Radice wrote that the feel of both of these elements must blend flawlessly together. One simple way to do that is by using the same professional picture on Twitter, business cards and other media, for example. Your style should be the same as well, so your social media presence feels like you.
2. Define your online goals
Your next step should be to define your goals online, Radice explained. Regardless of what they are, writing them out and getting specific with the details will help you use Twitter properly. You can decide who your target audience is and what they want out of social media, as well as how much time you'll invest in the process and what your end results should be, just to name a few. No matter what, take the time to choose exactly what you need to get out of Twitter.
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3. Keep listings off Twitter
As you develop your Twitter presence, you may feel that this site is perfect to share listings with followers. That's not exactly true, according to Shannon O'Brien in an article for RealEstate.com. She explained that few people are actually shopping for homes on Twitter. The demographics of the users are actually skewed outside the U.S., further limiting your reach if you rely on Twitter to promote listings. Listings can also come across like spam. Instead, tweet about the homes, provide more details and show you're an industry expert.
4. Focus on quality, not quantity
O'Brien noted that you can tweet about the details of your listings, but you shouldn't focus on this aspect alone. She stressed that a better strategy is to focus on quality, not quantity. For example, pick one feature of a neighborhood or one of your homes for sale and tweet about that. Try to get a conversation going, and go beyond the basic: "Here's an address, come buy this home!" After that, move on to other subjects. Keep it short and sweet, and vary your posts so people stay interested.