With the rise to prominence of social media, it is hard to go anywhere today and not see somebody liking a post on Facebook or sending out a tweet on their smartphone. In all likelihood, you use these sites as well, both in your personal life and your professional one.
So, you might feel like you know what you need to do in order to attract clients and provide value to your followers using social media. While this type of strategy is a smart one for the real estate industry, there are certain ways you can tailor your approach to get the best results.
With that said, here are a few things you should know about how to get creative with social media, so you get the biggest boost to your real estate business:
Capitalize on unique social media features
For starters, you should have a social media account on multiple sites, including Facebook and Twitter, and even Instagram, Pinterest and other niche sites, depending on your specialty.
Once that is complete, you can begin taking advantage of the unique social media features that these profiles have to offer. According to Entrepreneur magazine, there are many different ways that you can do this. For example, consider writing longer posts. While Twitter has a character cap, sites like Google Plus allow you to expand on your thoughts. Providing longer blog posts is a good way to get a conversation started with your followers and provide value at the same time.
In addition, you should embrace all your quirks and nuances, Entrepreneur explained. What does this mean? Well, as a real estate professional you have traits that set you apart from your competitors. Embrace these differences. Show your followers on social media how you are unique and why they should be listening to you. Don't be afraid to get creative here and have some fun.
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Consider changing your approach
While social media is a fantastic place to reach out to new clients and stay in touch with your existing ones, how you approach these relationships can make a big difference.
In an article for Inman News, Christina Ethridge wrote that you need to treat social media sites as a way to make connections before you can move on to those important conversations. For example, she explained that you can't dive right in to meaningful conversations with followers unless you establish a foundation first - otherwise, the benefits won't be as substantial.
In order to do this, you may have to change your approach. When you come in thinking about generating connections, you can target the perfect clients for your services, create leads in the process and do it all without having a conversation, Ethridge noted. Once that is complete, you can actually move on to having discussions with people that matter, or else you are simply talking without any positive for your business.
This may sound a little counterintuitive, but it makes sense if you try it. When you are getting started on social media, make sure your contacts know what you offer and why you stand above your competitors. That will go a long way toward creating that connection. You should also provide value, either through blog posts, tweets, videos or other creative ideas. That way, they'll know you have the expertise. Once that is done, the real conversation can begin.