Nearly everyone has a smartphone in their pocket these days. Given the rise of this technology, these devices make it easy to share information, surf the web, check email - and yes, even make phone calls.
Smartphones have also changed the real estate industry, as more professionals can use their devices to improve their services and better help clients. Agents, brokers and other industry members aren't the only ones with mobile devices, either. Homebuyers and sellers rely heavily on their smartphones and tablets as well, using them to shop for real estate before they ever set foot in a house.
As smartphones and mobile technology become more integrated into the real estate industry, it is important that you identify ways that these trends can help improve your business.
Mobility improves efficiency
One of the first places you can look is at your efficiency. With mobile devices in your business, you can streamline your operations, simplify important tasks and improve your customer service.
In an article for Cisco, Mary Ann Azevedo wrote that smartphones and tablets allow real estate professionals to work from anywhere. That means they can get up in the middle of what they're doing, move to a new location and start up with the exact same data at hand.
"Using the tech tools I have at my disposal has enabled me to have consistent information at my fingertips regardless of which device I'm using, which allows me to assist my clients any time of day from virtually anywhere," Sean Toomey, a California-based commercial real estate broker, told Azevedo.
Many real estate professionals are turning to these devices for storage purposes, Azevedo explained. Mobile applications can be used to share information from a smartphone to a tablet, for example, so real estate agents always have the data they need. There is never a time where a file must be hunted down, wasting time and effort.
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New iPhone can be beneficial
While there are many mobile devices out there, the one that is making the most noise right now is the new iPhone 6 and iPhone 6 Plus. The new features available on these phones could become vital resources for the real estate industry.
In an article for Inman News, Stephen Schweickart wrote that the most interesting elements of the iPhone launch are the new photo and video features. There have been upgrades to the camera so everything operates smoother, and the camera itself got a boost to ensure better quality pictures. Now, photos taken with the iPhone will closely resemble a professional camera - and this is very good news for real estate agents.
A similar upgrade has been given to the video camera in the new iPhone as well, Schweickart explained. Users will have an easier time shooting videos that feel well-made and look great. Overall, this means that iPhone owners can film short clips that have a more professional and studio-quality feel, all for the price of a smartphone.
Where will this take the real estate industry? Well, the new iPhone isn't a revolutionary change, but it does provide improved photo and video capabilities for real estate agents. This will help with your marketing strategies, and ensure that your listings, website and social media accounts are populated with attractive and in-depth clips and pictures.