Social media sites come in all shapes and sizes, but one of the fastest growing and most popular today is Instagram. This photo-sharing network is one of the best around for connecting with other users, getting a conversation started and reaching out to new people. Here, you can snap a photo, get it online and get talking.
The visual nature of Instagram makes it perfect for the real estate industry. Photos tell a story, and a few images of a listing or a neighborhood can generate more interest than a block of text on a website. While there are plenty of positives, Instagram still requires some finesse.
Here are a few things you need to know about turning Instagram into your most valuable real estate tool:
Why Instagram can work for you
Not every social media site is right for real estate professionals. In fact, trying to use every one can be detrimental, and it is often best to pick a few and create an audience there. Well, Instagram should be on that list for several reasons.
In an article for Inman News, Marci James wrote that Instagram's growth explosion is due to a few key factors. First, it is a mobile platform. Users must be on a mobile device in order to get it to work, and this segment of social media sites is one of the best around today. Second, Instagram is incredibly simple, and users only have to point and click, then the site walks them through the remaining steps. Most importantly, Instagram focuses on photos, and that visual element makes it incredibly appealing to many different people.
Once on Instagram, James explained that you can approach the process in a few ways. By sharing photos, you can advertise new listings, show sold listings, promote open houses or even talk about a lifestyle or a neighborhood. Decide your tactics based on your target audience.
Any social media strategy can be complemented by access to information. With CRS Data, you can acquire mortgage records, warranty deeds and much more, right online. Walkthrough our CRS Data Real Estate Suite to learn more.
How to begin using Instagram
Once you are ready to turn Instagram into a perfect ally for your real estate business, you have several options to get started. In an article for Maximize Social Business, Rebekah Radice wrote that you can begin the process in a few key ways.
For starters, try to share information about yourself, she explained. Instagram posts can be shared across multiple platforms, and that will help you integrate it into your other sites. With each photo, try to get it on Facebook and Twitter, so your existing following there knows you are active on Instagram, and your new followers here can click back and see your past posting habits.
Besides sharing photos of listings, properties, neighborhoods and other real estate, Radice recommended that you give a snapshot into your professional life. Use Instagram to connect on a more personal level by taking pictures of events in your city, community meetings you attend, your colleagues in the office and the area that you work. This personal approach will give your future photos more weight in the eyes of your followers.