SEO, or search engine optimization, is a trendy buzzword today. It has affected the marketing strategies of many businesses across plenty of industries, including real estate. For the average real estate professional on the ground, however, turning to SEO for personal marketing needs might sound a bit overwhelming.
Fortunately, there are many different ways that you can use this tactic to attract clients and position yourself as an expert in the industry. For starters, you can unmask the concept of "SEO" and get to the bottom of what it is really about, and then you can use some of those tips and tricks to improve your own online presence.
To help with that goal, here are some things you should know about how to combine SEO with the real estate industry:
What is SEO?
SEO might sound like a complicated subject, but at its core, it is nothing but using web search engines to your advantage. That depends on the content you post, how you tailor that information and when you share your knowledge with the Internet.
Those who pull of effective SEO have a better chance of earning new clients. This method can be quite useful when paired with other types of marketing that you might be more familiar with. In an article for Inman News, Peyman Aleagha wrote that many real estate professionals understand that value in SEO, but few are either dedicating the time or resources to get started or know where to begin.
The first step, according to Aleagha, is to understand the foundation of SEO: the content. What is content? It is simply information relevant to your target audience. In the real estate industry, that means listings, home trends, neighborhood events and a bunch of other items. Crafting this data into interesting posts, like blogs, videos and images, turns basic "information" into content. Then, share that with users online in order to get your posts higher up the search engine rankings.
Your content will receive a boost with in-depth and accurate information. With CRS Data, you can acquire mortgage records, warranty deeds and much more, right online. Walkthrough our CRS Data Real Estate Suite to get ahead in the industry.
How to capitalize on SEO
With the foundation of SEO in place, you can start to use a few tactics to get your posts ranking up high on Google. This will make you one of the first stops for people in search of real estate professionals, hopefully leading to more clients.
In an article for Placester, Seth Price wrote that you can get off on the right foot by taking SEO and making it unique. What does this mean? For starters, Price recommended injecting a bit of your personality into your content. Plenty of people are using SEO - the trick is to follow similar guidelines but be yourself at the same time. Focus on showing users the value you bring to the table. Talk about the services you provide that set you apart from your competitors.
Most importantly, you should focus on exciting, engaging content. In the past, keywords were incredibly important. If your specialty was foreclosures, your content should get that word in there early and often. Now, however, a trend has emerged to ensure well-crafted, interesting content is prioritized. You can achieve this goal by putting some effort into your posts. Odds are, you love what you do, so you should help everyone else see that too. Be unique, fun and engaging, and you'll be using SEO effectively for your profession.