How you present yourself is incredibly important in the real estate industry. From meeting with clients to giving a speech in front of a group of colleagues, you'll need to come across as experienced, professional and confident. And that means knowing what you are doing.
From a public speaking perspective, it is crucial that you have a firm understanding of your strengths and weaknesses when addressing a crowd. Even talking to a smaller group of potential clients at an open house means you'll need to be skilled and effective, or else you are missing out on a valuable tool in your arsenal.
To prevent that from happening, here are a few tips and tricks to become a better public speaker:
Work on your voice
Naturally, how you sound is a vital component of how well you speak in front of others. In an article for Realtor Magazine, Darlene Price, author and president of Well Said Inc., explained that your speaking voice must focus on several traits, including tone, pace and volume.
When it comes to tone, Price recommended that you should try to speak with more energy and volume. This will help you come across as sincere and happy, plus it will help you gain and keep the attention of the people in the audience, no matter how many there are. Don't forget about how you look, either, as your face can convey a lot of emotions while speaking.
"The facial expressions come first and the voice often follows what the face does," Price told Realtor Magazine. "So if you have a pensive scowl on your face, your voice will follow that with a tense sound. On the contrary, if you're smiling, you'll likely have a more positive tone."
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Talk like a pro
Even with a well-crafted speaking voice, you'll still have to get in front of an audience with confidence. In an article for Forbes, contributor Susan Tardanico wrote that there are several tricks that can help you speak effectively, no matter the circumstances.
For example, she suggested that you plan any major speech with the end in mind. This will prevent you from rambling or losing track of your direction while talking. Before ever starting, take note of the purpose of your presentation. This will help you determine the first part of your speech. It is also a good idea to try to keep your main ideas simple - getting too in-depth can complicate matters and bore your audience.
Most importantly, you must connect with the crowd, Tardanico explained. Whether you are speaking in front of hundreds of people or talking to only two clients, a connection is important. It will help you gain their respect and attention, plus it will ensure you come across as the expert in your field that you know you are.