Harnessing integrity to improve your real estate career

Looking to be a real estate professional for the long-term? If so, be sure to prioritize personal integrity. This quality can ensure that your customers will come to you for repeat business, instead of only working with you once and then moving on to someone else.

Looking to be a real estate professional for the long-term? If so, be sure to prioritize personal integrity. This quality can ensure that your customers will come to you for repeat business, instead of only working with you once and then moving on to someone else.

Integrity is key
In a recent article on Experience.com, sales expert Ron Tartarella said that integrity is the "badge of honor" for salespeople. If you are wondering exactly what he means when he says that, and how to find out whether you have what he is describing, Tartarella supplied a list of questions you can review.

For example, he urges readers to ask themselves if they have the strength to do what is needed, regardless of what other people will think. For example, when provided with a potential real estate deal, a person who has integrity will do what is right based on their own personal standards, regardless of how much money he or she will make by taking a certain route.

When asking the previous question, you may begin what personal standards he is referring to? If you find yourself unsure as to what your own unique standards are, you are likely lacking the integrity to which he is referring. If you feel you don't have these minimum guidelines, now is a great time to shape up and put them in place.

Know your market
While many other personal standards can provide very important - and also form the basis for personal integrity - being an expert in the area where you want to do business is of the utmost importance.

Know the local market inside and out, as failing to have this information will not make you a very effective resource for your clients. If you want comprehensive information, including warranty deeds and mortgage records, consider CRS Data. To learn more about this product, click here.

Have the proper work ethics
Once you have this minimum required knowledge, be sure to put it to good use by cultivating the right work ethic, Tartarella wrote in his article. To achieve this result, be sure to use your time wisely. Instead of taking long lunches or spending hours talking, ensure you are productive whenever it is possible to do so.

If you need help ensuring that your time is spent wisely, set minimum goals you want to hit throughout the day. For example, maybe you want to conduct three showings before noon, or reach out to 20 prospects in the space of a 90-minute period. Setting these everyday goals, and then seeing if you can hit them or not, can be the key to having productive days.

Above all else, integrity is the access to success in real estate. If you can cultivate this quality, it might help you greatly in your quest to be effective in this particular field.



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