Consumer spending struggles despite affordable interest rates

Following the Great Recession, mortgage rates began a steady upward climb. Over the past year, rates have surged from nearly 3 percent all the way up to almost 5 percent. For a while, it appeared that no end was in sight, but 2014 has brought about a different trend.
Following the Great Recession, mortgage rates began a steady upward climb. Over the past year, rates have surged from nearly 3 percent all the way up to almost 5 percent. For a while, it appeared that no end was in sight, but 2014 has brought about a different trend. [More]


Video marketing can be a boost to real estate

When it comes to selling homes, real estate agents have a lot of tools and tricks at their disposal. There is the Internet, with resources such as social media, and more traditional measures, like postcards and newspaper advertisements. However, one of the most popular, growing trends in the industry today is video marketing.
When it comes to selling homes, real estate agents have a lot of tools and tricks at their disposal. There is the Internet, with resources such as social media, and more traditional measures, like postcards and newspaper advertisements. However, one of the most popular, growing trends in the industry today is video marketing. [More]


How to become a better marketer

The job of a real estate agent is never complete. Each day, there are countless clients to help, many listings to look at and a lot more administrative tasks waiting back at the office. In order to avoid problems, here are some tips and tricks to become a better marketer.
The job of a real estate agent is never complete. Each day, there are countless clients to help, many listings to look at and a lot more administrative tasks waiting back at the office. In order to avoid problems, here are some tips and tricks to become a better marketer. [More]


How to turn a real estate website mobile-friendly

Today's real estate market is constantly changing, with new trends, customer preferences and financial conditions appearing each day. For the professionals who are tasked with balancing all of this, it can become complicated quickly. In order to get started, here are a few tips and tricks turn any website into a mobile-friendly paradise.
Today's real estate market is constantly changing, with new trends, customer preferences and financial conditions appearing each day. For the professionals who are tasked with balancing all of this, it can become complicated quickly. In order to get started, here are a few tips and tricks turn any website into a mobile-friendly paradise. [More]


Working late can be a problem for real estate agents

There is always another client, another listing and more work ahead. This is why it is so easy to turn a long day into a late night, and soon enough a professional will be spending a lot more time at the office than at home. If this is the case, it could have a serious negative impact on productivity and efficiency, hampering the overall success of a real estate agent.
There is always another client, another listing and more work ahead. This is why it is so easy to turn a long day into a late night, and soon enough a professional will be spending a lot more time at the office than at home. If this is the case, it could have a serious negative impact on productivity and efficiency, hampering the overall success of a real estate agent. [More]


Investors find rising profits in home-flipping activities

Real estate investors have some good news - home flipping has become increasingly profitable, despite comprising a smaller portion of total U.S. home sales. As a result, this profession may be an ideal avenue for those looking to get involved in real estate.
Real estate investors have some good news - home flipping has become increasingly profitable, despite comprising a smaller portion of total U.S. home sales. As a result, this profession may be an ideal avenue for those looking to get involved in real estate. [More]


An identity will help real estate agents grow

A lack of a personal brand - or something that will highlight what makes an agent special and attractive to clients - can make finding success a much harder task. With that in mind, here are a few tips and tricks, as well as some real-world examples, to establish an identity and attract more business.
A lack of a personal brand - or something that will highlight what makes an agent special and attractive to clients - can make finding success a much harder task. With that in mind, here are a few tips and tricks, as well as some real-world examples, to establish an identity and attract more business. [More]


Social media connects overseas buyers with agents

Here in the U.S., real estate agents have long been using social media to become better professionals. Sites such as Facebook, Twitter and LinkedIn are great to reach out to potential and current clients, as well as other colleagues in the industry. However, there is another way social media has helped - more overseas buyers are finding property in the states online.
Here in the U.S., real estate agents have long been using social media to become better professionals. Sites such as Facebook, Twitter and LinkedIn are great to reach out to potential and current clients, as well as other colleagues in the industry. However, there is another way social media has helped - more overseas buyers are finding property in the states online. [More]


Why Pinterest is ideal for real estate

In today's world of social media, real estate agents are faced with a high number of possible options. For example, one could go with Facebook, Twitter or LinkedIn, or it might be time to branch out and try something fresh - like Vine, Google Plus or Instagram. In fact, there is one other site that can be perfect - Pinterest.
In today's world of social media, real estate agents are faced with a high number of possible options. For example, one could go with Facebook, Twitter or LinkedIn, or it might be time to branch out and try something fresh - like Vine, Google Plus or Instagram. In fact, there is one other site that can be perfect - Pinterest. [More]


Evernote works for real estate agents

A real estate agent has a lot of tools, tricks and resources out there to help connect with clients and simplify the daily job. However, all of this information can get a little overwhelming at times, so it understandable that it is challenging to find the perfect mobile application or new piece of technology to help the process along.
A real estate agent has a lot of tools, tricks and resources out there to help connect with clients and simplify the daily job. However, all of this information can get a little overwhelming at times, so it understandable that it is challenging to find the perfect mobile application or new piece of technology to help the process along. [More]